Overview
We help you achieve sustainable, organic growth by putting your customers at the center of your company’s strategy. Our approach tests every element of your customers’ experience, delivering optimal interactions at every touchpoint. From our breakthrough research on customer loyalty to our proven approach to customer episode redesign, we offer the insights to help you realize the full sales and marketing potential. That includes our Net Promoter System, the gold standard in frameworks for measuring customer loyalty and maximizing its power for your bottom line. We don’t just help your organization develop a rock-solid strategy, our team will help you execute on every ambition, providing the tools, diagnostics and benchmarks necessary to transform how you serve your customers and earn their lasting devotion. We help companies optimize their marketing and sales strategy to drive profitable growth. We do this by drawing together insights from your customers, markets, business environments and internal organization. Then we model the economic implications of these insights and compare them with what’s working for other companies. From there, we work with management to embed change in the organization’s practices and processes. The result? Value-creating commercial strategy that is unique to your business — right down to individual products, programs and customer segments.
What Problem Are You Trying To Solve?
What We Provide ?
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Marketing Strategy
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Market Research
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Digital Strategy
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Brand Building
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Advertisement
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Lead Generation
Marketing Strategy Planning
Right from generating genuine enquiries, follow ups , converting enquiries into business is the need of today. Considering uncertainties of the market and political situation, short term and long term plans are required and to monitor the same. A marketing plan is a strategic roadmap that businesses use to organize, execute, and track their marketing strategy over a given time period. Marketing plans can include separate marketing strategies for the various marketing teams across the company, but all of them work toward the same business goals.
Market Research & Analysis
Nothing is constant in the market except change. Need to be alert in the market considering SWOT analysis of the competitors and self. M.R and M.A is a continuous process. Market research blends consumer behavior and economic trends to confirm and improve your business idea. It’s crucial to understand your consumer base from the outset. Market research lets you reduce risks even while your business is still just a gleam in your eye. Gather demographic information to better understand opportunities and limitations for gaining customers.
Digital Strategy
Gone were the days when salesmen used to visit door to door to book the orders. Unless technology is not used, volume business is not possible. nowadays we can’t depend on a specific market. Digital strategy focuses on using technology to improve business performance, whether that means creating new products or reimagining current processes. It specifies the direction an organization will take to create new competitive advantages with technology, as well as the tactics it will use to achieve these changes.
Brand Building
Cost is forgotten but quality is remembered forever. Along with expansion of business, You need to take care of the brand and goodwill building to PULL SELL from the market. Without a brand, only PUSH sale is possible which does not fetch the extra value addition. Brand Building is generating awareness, establishing and promoting companies using strategies and tactics. In other words brand building is enhancing brand equity using advertising campaigns and promotional strategies. Branding is a crucial aspect of a company because it is the visual voice of the company.
Advertisement
Right media at the right time to be used for advertisement. Traditional advertising outlets include newspapers, magazines, TV and radio stations. Today, however, advertisements are placed on websites. People are spending more time on their mobiles and laptops so we advertise through digital marketing, social media marketing and doing it through more digital ways. By more precisely defining who your target customer is, you can better choose advertising vehicles that will reach more of your target customers for less money.
Lead Generation & Management
With marketing technology, getting leads from the market is not challenging but how to handle and manage genuine enquiries is more challenging and requires possessive followup to close deals. Lead management is the process of tracking and managing prospective customers. The process of managing leads helps businesses understand which tactics are bringing in the best leads, so you can optimize your sales strategy to be both effective and efficient. Instead of waiting for a customer to find your website and buy your product or service, you can initiate a sales funnel by yourself. Lead generation allows you to control the number of clients and gives you predictive and stable sales growth.
Expected Key Benefits Of Marketing Strategy Planning Market Research & Analysis Digital Strategy Brand Building Advertisement Lead Generation & Management
Understand Customers’ Needs
Bring New Customers
Increase Sales Growth
Increase Reputation
Evaluate New Opportunities
Impactful Marketing
Things Become Simplifies
Intelligence
Focused Marketing
Achieve Goals
Minimises Investment Risk
Identify and Establish Trends
Establish Your Market Positioning
Identify Potential Problems
Identify Opportunities
Measures Your Reputation
Guides Your Communication
Plan Ahead
Revenue Projection
Evaluating Success
Faster Results
Immediate Progress
Long-term Perspective
Essential Flexibility
Increased Sales Productivity
Target Desired Customers
Bring New Customers
Increase Sales Growth
Increase Reputation
Impactful Marketing
Absolute Awareness
Repeat and Upsell
Brand Uniqueness
ROI and Profits Increase
Get Recognition
Repeated Business Opportunities
Unbreakable Customer Trust
Increased Customer Loyalty
Improve Company’s Value
Create Credibility
Expansion of the Market
Increased Sales
Fights Competition
Enhances Good-Will
Educates The Consumers
Elimination of Middlemen
Better Quality Products
Brand Awareness
Cost Saving
Effective Advertising
Better Qualified Leads
Improve Lead Quality
Eliminate Cold Calling
Expand Your Market
Increased Market value
Target Desired Customers
More Business Opportunities
Generate Brand Awareness
More Customer Reviews
Boost Your Revenue
Our Consulting Process
Business introduction
First, we deeply understand your business, process, product, market segments, challenges, existing infrastructure and manpower, finance availability, your vision, and mission, which helps us to provide the possible relevant solutions. By understanding the primary business we discuss some standard procedures or methods that are usually used in the market. This stage of consulting is very valuable for both because in this stage we’ll understand how you grew up or how the company grew up. We understand all the basic information about your business and go to the second stage of the process.
Understand Existing Problems
This is the stage of secondary diagnosis. Our focus is on analyzing the problem and the purpose. Cooperation between us and the business blooms at this stage. We have to find out the performance patterns of the organization and an assessment of the requirements and resources related to the business transformation should be carried out. We spent time with directors, managers, and the team, for understanding the current situation & the existing problems of the organization. Data collection is a primary task at this stage since it relates to the quality of the prospective solutions.
Find The Solution
By understanding the problems, our team will continue working on it and find the best solution for your organization. We strictly believe that, Just about any problem you have to deal with has more solutions to it than the one that you think of first. So, it is best to develop a list of alternate solutions that you and your team can assess and decide which one will be the best for the particular problem.Then we rank those solutions based on efficiency, cost, long-term value, what resources you have and that you can commit to the solution of the problem. Then, look at every one of those solutions carefully and decide what you believe to be the best solution to this problem at this time.
Executions
At this stage we have proper planning and have a solution to the existing problems & challenges. We put this solution into the process. Our team constantly monitors the execution, and constantly with you. Implementing the solution you decide on can include creating an implementation plan. It could also include planning on what happens next if something goes wrong with the solution if it doesn’t work out the way you thought it would. Implementation means that everyone on your team knows and understands their part in making the solution work, that there are timelines for execution, and also that you have a system in place to track whether or not the solution has corrected the problem.
Getting Feedback
Direction is more important than speed. Based on the above points a detailed step by step planning is required for the action to be taken within a time limit with a specific budget without affecting ROI. First we identify the problem then plan the best solution to overcome the problem and we execute the planned solution. During this process we need feedback from everyone who is involved in this process, so we’ll know the effectiveness of the solution and where the improvement is needed. So we can plan accordingly and apply it to the next solution.
Apply Changes & Execute Again
According to the received feedback, we’ll do the necessary changes in the decided process and implement with the new changes. It helps to overcome the existing challenges. We develop a system that helps you and your organization to follow the standard procedure and make your work easy. After the implementation of the problem we periodically do a system audit to see that the organisation is system oriented and not man oriented. Also find the new challenges or problems that you faced and find their reliable solutions and implement it as the same.
Who can get Counseling ?
- Small & Medium Enterprises
- Individuals & Team
- Industries
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is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions
is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions
is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions
is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions
is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions
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Business Owners
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Sales & Marketing Leaders
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Sales & Marketing Executives
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Independent
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Consultants
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Students
is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions
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Pharmaceutical Industry
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FMCG Industry
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Metal Industry
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Textile Industry
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Plastic Industry
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Ceramic Industry
is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions
Mode of Counseling
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Individual Consulting
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Group
Consulting -
Seminars
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Webinar
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Workshops
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Keynote Speaking
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Tele Consulting
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Guest Speach
Individual Consulting
These sessions are targeted to focus on understanding the current problems & opportunities and find out the best possible solutions. These are individual sessions of 60 minutes each covering all the important topics. The number of sessions may vary on the requirement and understanding of the individuals. The whole consulting is divided into certain segments, so we can properly understand your situation and get a plan accordingly to raise up.
Group Counseling
Group Counselling sessions are conducted with a minimum of 10 personalities. These sessions will be taken in a collective atmosphere where all the topics will be explained in different sessions in one day. The number of sessions may vary on the requirement and understanding of the team. In Group Consulting we also want specific attention from your side so that we can understand better and offer specific solutions.
Seminars
This will be of two hours at the time and venue convenient to the organizer and to the speaker. This will cover the overview, need & benefits, current challenges and way of the implementation of pre-selected topics. The speaker shall speak for one and half hour and the rest half an hour will be dedicated to the audience for question and answer session.
Webinars
This will be of two hours conducted ‘online’ from the comfort of the homes of the audience on the date and time fixed. This will cover the overview, need & benefits, current challenges and way of the implementation of pre-selected topics. The speaker shall speak for one and half hour and the rest half an hour will be dedicated to the audience for question and answer session.
Workshops
This will be of a duration of one day with breakfast, lunch included and with full of activities. This will be conducted for a minimum of 10 personalities. The entire sessions of consulting will be covered in one day. These Workshops can address common problems or issues that business professionals may face on a regular basis. All the participants can share their insights and thoughts on how to resolve the problem, which can offer a fresh perspective when dealing with the problem.
Tele Consulting
This will be the same as individual consulting sessions. There shall be sessions of 60 minutes each. The number of sessions may vary on the requirement and understanding of the individuals. The individual and the counselor will have a conference through video/audio call and conduct the sessions.
Blogs
Goals for Your Marketing Strategy
2020 doesn’t look the way we ever thought it would. Businesses have faced unprecedented challenges this year, creating significant disruptions to the way that everyone does business. Now is the time to focus on prosperity and [...]
3 Effective Consumer Marketing Tactics
Consumer marketing requires a different way of thinking for marketers who are generally operating in the B2B space. While B2B marketing focuses on the logical process-driven purchasing decisions for businesses, B2C marketing focuses on driving consumer [...]
Why You Need a Digital Marketing Strategy
Any business that is operating in 2020 deeply understands the need for flexibility and strategy to stay relevant with your audience. Whether you want to continue to be innovative or not, the simple truth is that [...]
What Your Marketing Priorities Should Look Like Beyond 2021
What does the future of marketing look like? The marketing industry is constantly changing in the face of several different challenges, and marketers should be prepared to change with it. Staying ahead of trends is never [...]
How Startups Can Benefit from Outsourced Marketing
Startups understand the need for marketing initiatives, but they are also working on building a product. With all of the challenges that startups and small businesses face daily, the marketing strategy is not typically high on [...]
10 Skills Every Marketer Needs to Succeed
As the global marketing space continues to evolve and change, so must we. It is not enough to rely upon a college degree or traditional marketing theories. Being a successful marketer requires you to draw upon [...]
