4 Ways Your Business Can Benefit from Marketing Automation
With all of the myths surrounding marketing automation, it’s understandable that some marketing departments are apprehensive about implementing automation into their processes. But there’s no need to worry! Marketing automation can help streamline your marketing efforts and make your department more efficient. Below, we have four significant benefits of leveraging marketing automation into your daily marketing activities. Efficiency Marketing automation will help your entire marketing department be more efficient. There are so many small tasks that consume massive amounts of time for your team, which takes away from the more significant projects that require more attention. By automating simple daily tasks like social media or email, your team can transition to the more significant projects that your company is [...]
Where to Focus Digital Marketing for 2021
Happy New Year! While it certainly wasn’t an easy journey for everyone, we learned quite a lot about how flexible and durable our businesses can be in a time of duress. Now that we can officially leave the chaos of 2020 behind us, it’s time to focus on how your brand can strengthen and grow during 2021. Below, we discuss how businesses can implement emerging digital marketing trends for the new year. A Better Brand Experience The customer experience was important in 2020, which means that it will only be more important in 2021. The modern consumer is looking for brand experiences that are simple and memorable, ensuring them that they are making the right purchasing decision. If your [...]
How Marketing and Advertising are Related
If you don’t fully understand the difference between marketing and advertising, you are not alone! Marketing and advertising are certainly related and intertwined, but there is a distinguishable difference between the two platforms. Each platform has different processes and approaches to promote products and services, but they work towards the same goal. Knowing how they differentiate will put your business on the path to success. Advertising is a piece of marketing It’s important to begin by understanding that advertising is just one component of any overall marketing process. Ads are paid, public announcements with a persuasive message from an identifiable sponsor of a company, organization, or person to a customer base. When it comes to the marketing process, advertising [...]
Why Your Business Can’t Afford to Not Have a Marketing Strategy
You might feel as if implementing a marketing strategy is more of a guideline than a rule, but that couldn’t be further from the truth. You wouldn’t play chess without a strategy, so you shouldn’t market your company without one. Sure, budgets may be tight, and it could be hard to justify implementing a strategy that would require time and, especially if it’s outsourced, money. But the truth is, you can’t afford not to have a marketing strategy. A marketing strategy is instrumental to the success of your company. Your company may barely survive without one, but it will never thrive. You can’t afford to not have a marketing strategy because without it your marketing efforts will be much [...]
4 Ways to Leverage Your Customers to Grow Brand Awareness
Growing your business isn't easy, especially during a period of economic challenges. With all of the challenges that businesses face daily, it's important to utilize all of your available resources to generate interest. Leveraging your customer's experience is an excellent way to build brand awareness and generate engagement with new prospects and leads. Below, we have four ways to leverage your customers to grow brand awareness. Brand Ambassadors Using your customers as an ambassador for your brand is an excellent way to give your audience a better picture of what your company can do to make their lives better. Satisfied customers will happily share their experience with you! Whether it's through a review, social post, blog, or a video, [...]
Where does it come from? Operational Excellence
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum [...]
