Improving Your Lead Generation Efforts
Digitally savvy customers are expecting more from the companies that are trying to sell to them. It isn’t enough to offer a product they need – today’s customer is looking for a simple, intuitive solution to their complex problems. They know that while you may offer the product they need, there are at least 10 other companies who can provide that product as well. So how can marketers implement an advanced lead generation strategy to attract new leads? Below, we have 4 ways that businesses can improve their lead generation strategies to attract more leads. 1. Identify Target Customers First, you need to identify your target customers to establish deeper relationships with them. To identify the target customers, your [...]
How to Engage Leads in the Middle of the Funnel
There’s a point in the sales funnel where the prospect is handed off to the next team member. Specifically, this is the point of the funnel where the marketing hands off prospects to sales and sales pass prospects to an account executive. The middle of the funnel is like a valve. At this point, you can expand lead quality definitions to pass a higher volume of leads to your sales team, or even tighten the definitions to give them a more specific segment of qualified leads. In the middle of the funnel, marketing facilitates the hand-off to sales. For this hand-off, content is created to engage and educate leads to identify who is interested in making a purchase. This [...]
How to Define Your Marketing Value
As consumer preferences continue to change in favor of ease and convenience, businesses have to alter their sales and marketing approach. This is no easy feat because the reasons why your customers make purchases rarely stay the same. Value-based marketing outlines the value that your brand and product line give your customers, providing a clearer picture of why they should make purchases. It’s all about showing them that your products are practical, functional, and useful to their daily processes. Below, we discuss elements of value-based marketing that your team should implement. The Value of Time Is your product available to your customers when they want it? Will it arrive quickly and without any issues? Today’s consumer is not interested [...]
How to Create Your Brand
Building the brand of your organization is one of the most important parts of starting a business. Your brand will give your organization an identity that makes your business memorable and encourages your customers to buy-in. For a lot of consumers, branding is a major deciding factor when they are making a purchase. There’s a lot of things to consider when building a brand, and it usually requires a lot of A/B testing to get things right. Below, we have four of the most important elements to consider when building a brand. Establish your target audience If your brand doesn’t resonate with your audience, it won’t lead to any awareness, recognition, or trust. Establishing a target audience ensures that [...]
Branding Your Business On A Budget
Building your brand is an instrumental part of developing your business. Without this foundation, your organization will lack the voice, value, and customer awareness that will set you apart from your competition. While it might seem that branding efforts are an expensive venture, it doesn’t have to be! You don’t have to spend a ridiculous amount of money to build a memorable, recognizable brand. Below, we discuss some budget-friendly ways that your business can develop a better brand identity. Develop a Brand Identity and Voice What are your company’s values? How do you want people to see your company? Your brand voice and identity will be the most significant factors of your organization that sets your company apart. When [...]
Effective Types of Sales Enablement
Effective content that generates leads and brand engagement for your company is an invaluable asset. Finding the right fit for what your audience is looking for requires A/B testing, giving you a better picture of what they find most interesting. While a blog page on your website is great for educating and informing customers about different aspects of your service and industry, something like a video can go to even greater lengths to show how your product works. Improve your content marketing efforts to better capture your leads at later points in the sales funnel. The case study A good case study reads like a story: a beginning, middle and end with a series of who’s, what’s and where’s. [...]
