The Benefits Aligning Marketing and Sales Through Digital Tools
Aligning the efforts of your marketing and sales departments can be a long, difficult journey to get everyone on the same page. While each department is working towards the same goal (generating revenue, growing the business), they are often using very different strategies and tactics to achieve the results. When you combine the efforts of marketing and sales, you create an environment where two departments are using the strengths of the other to finalize sales and generate revenue for your business. But how can businesses align marketing and sales effectively and efficiently? Digital transformation. Better Customer Insights Digital transformation allows your organization to develop a deeper understanding of your customers. By gathering better customer insights, you can get a [...]
The Ultimate Guide to Formulating a Marketing Strategy
Effective marketing can only begin with a carefully planned marketing strategy. Unfortunately, most businesses aren’t able to reach their full potential because they lack a clear marketing strategy. A marketing strategy should be a clearly defined long-term plan, one which outlines quantifiable goals and key steps towards how to define your business amongst competitors and generate brand awareness. Discovering exactly what your digital marketing strategies and marketing campaigns need, and exactly how to develop them will help you make the most of your business and boost overall revenue. What is a digital marketing strategy? A digital marketing strategy is different from a marketing strategy. In broad terms, a marketing strategy is basically a plan that helps you be able [...]
Good Customer Relationships Improve Your Marketing Efforts
Effective marketing always puts the customer first. While your previous marketing efforts might have focused on the “what” and the “why” of your product, this approach isn’t nearly as effective as it used to be. If your company is hoping to improve its marketing efforts, you need to build relationships with your customers. Below, we have some tactics for establishing the kinds of relationships with your customers that will improve your marketing tactics and grow your business. Understand Your Customer’s Perspective First and foremost, you need to understand what your customer is going through. Listen to what they need and pay attention to the conversations that they are having online. With that information, your team can build content to [...]
Why Your Marketing and Sales Teams Aren’t Aligned
Sales enablement is the practice of aligning your sales and marketing efforts to generate leads and convert them to sales. While both departments have similar goals, they each take a different method to accomplish these goals. Companies that experience misalignment of the sales and marketing departments are often dysfunctional, struggling to convert leads and generate revenue. Below, we discuss how you can know when your marketing and sales departments aren’t aligned. Each department has different objectives Marketing departments are typically only focused on marketing qualified leads (MQLs), which is how marketers can measure their performance and success. Unfortunately, this isn’t fair to the sales team. The sales team is judged by its ability to convert leads into customers, which [...]
Why Your Company Needs a Marketing Strategy to Focus
Is there a lack of focus in your marketing efforts? Are you having trouble committing to a certain approach? Do you have a marketing strategy in place? It can be really difficult to execute any plans without a marketing strategy. Marketing is like a game of chess, where you’re constantly thinking of the next step. A marketing strategy will map out what goals you want to accomplish and how you want to accomplish these goals. Marketing Strategies Provide Solutions Let’s say that your company is having trouble selling your new product. If your sales team can’t get the product into the hands of the people that need it, you may want to consider a marketing strategy. A strategy will [...]
4 Ways to Build a Better Lead Generation Strategy
Are you treating customers like leads? Today’s customers are not interested in partnering with a company that will treat them like another number. The customer journey needs to be optimized to include everything your audience needs, whether that’s educational content, product demonstrations, or access to your sales team to discuss what they need. First, you need to develop a stronger lead generation strategy that will draw leads and provide value to where they are. Below, we have four ways to build a better lead generation strategy. Identify Target Customers The first step of developing a better lead generation strategy is identifying your target customers. To nurture these relationships into a conversion, you need to better understand who they are [...]
