Marketing Strategy Planning
Good Customer Relationships Improve Your Marketing Efforts
Effective marketing always puts the customer first. While your previous marketing efforts might have focused on the “what” and the “why” of your product, this approach isn’t nearly as effective as it used to be. If your company is [...]
Why Your Marketing and Sales Teams Aren’t Aligned
Sales enablement is the practice of aligning your sales and marketing efforts to generate leads and convert them to sales. While both departments have similar goals, they each take a different method to accomplish these goals. Companies that experience [...]
Why Your Company Needs a Marketing Strategy to Focus
Is there a lack of focus in your marketing efforts? Are you having trouble committing to a certain approach? Do you have a marketing strategy in place? It can be really difficult to execute any plans without a marketing [...]