Sales & Marketing
Goals for Your Marketing Strategy
2020 doesn’t look the way we ever thought it would. Businesses have faced unprecedented challenges this year, creating significant disruptions to the way that everyone does business. Now is the time to focus on prosperity and growth for the [...]
3 Effective Consumer Marketing Tactics
Consumer marketing requires a different way of thinking for marketers who are generally operating in the B2B space. While B2B marketing focuses on the logical process-driven purchasing decisions for businesses, B2C marketing focuses on driving consumer purchasing decisions with [...]
Why You Need a Digital Marketing Strategy
Any business that is operating in 2020 deeply understands the need for flexibility and strategy to stay relevant with your audience. Whether you want to continue to be innovative or not, the simple truth is that inaction will do [...]
What Your Marketing Priorities Should Look Like Beyond 2021
What does the future of marketing look like? The marketing industry is constantly changing in the face of several different challenges, and marketers should be prepared to change with it. Staying ahead of trends is never an easy job, [...]
How Startups Can Benefit from Outsourced Marketing
Startups understand the need for marketing initiatives, but they are also working on building a product. With all of the challenges that startups and small businesses face daily, the marketing strategy is not typically high on the priority list. [...]
10 Skills Every Marketer Needs to Succeed
As the global marketing space continues to evolve and change, so must we. It is not enough to rely upon a college degree or traditional marketing theories. Being a successful marketer requires you to draw upon a diverse range [...]
The Benefits Aligning Marketing and Sales Through Digital Tools
Aligning the efforts of your marketing and sales departments can be a long, difficult journey to get everyone on the same page. While each department is working towards the same goal (generating revenue, growing the business), they are often [...]
The Ultimate Guide to Formulating a Marketing Strategy
Effective marketing can only begin with a carefully planned marketing strategy. Unfortunately, most businesses aren’t able to reach their full potential because they lack a clear marketing strategy. A marketing strategy should be a clearly defined long-term plan, one [...]
Good Customer Relationships Improve Your Marketing Efforts
Effective marketing always puts the customer first. While your previous marketing efforts might have focused on the “what” and the “why” of your product, this approach isn’t nearly as effective as it used to be. If your company is [...]
