Candyland had an e-commerce website, but it has not been redesigned since 2003. They needed a more modern website that reflected their brand image online.
Candyland was first opened in 1932, St. Paul. Originally named Flavo Korn and selling just popcorn and fudge. In 1950 it was renamed Candyland because of an expansion of products to include candies and chocolate. Doug and Brenda Lamb took over the business in 1981. They own the rights to the Chicago Mix® popcorn brand.
They launched their first eCommerce website in 2003. In 2016, Candyland began searching for a new website developer. They were dissatisfied with their current developer for multiple reasons. Mainly, it took 48+ hours to make changes to the website and changes were expensive. They also didn’t have backend access to update their catalog or website.
The Challenges
While the look and feel are important, there are many other backend pieces (such as meta-tags) that integrate with search engines which also impact the effectiveness of the website. Because we use WordPress and have an intricate knowledge of platform integrations, we can select the one that will fit best for your business. Candyland now has backend access and they can manage their own product catalog. The hosting platform selected was specifically selected on its ability to expand according to the amount of traffic they got.
The website launched in September 2016 in time for the holiday season. As soon as it launched they began being ranked for 187 key words, compared to the old website, they had 83. In October, they got 5.4K clicks from search traffic every month. Through social media they announced the launch of their new website and leveraged through the rest of the holiday season. Simply put, because of all these improvements, their online holiday business doubled.
Our Solution
Aristotle made several efforts to explain how moral conduct contributes to the good life for human agents, including the Eqikh EudaimonhV and the Magna Moralia, but the most complete surviving statement of his views on morality occurs in the Eqikh Nikomacoi. Aristotle made several efforts to explain how moral conduct contributes to the good life for human agent.
But on Aristotle’s view, the lives of individual human beings are invariably linked together in a social context. In the Peri PoliV he speculated about the origins of the state, described and assessed the relative merits of various types of government, and listed the obligations of the individual citizen.
The Results
The Conclusion
Candyland was first opened in 1932, St. Paul. Originally named Flavo Korn and selling just popcorn and fudge. In 1950 it was renamed Candyland because of an expansion of products to include candies and chocolate. Doug and Brenda Lamb took over the business in 1981. They own the rights to the Chicago Mix® popcorn brand. They launched their first eCommerce website in 2003. In 2016, Candyland began searching for a new website developer. They were dissatisfied with their current developer for multiple reasons. Mainly, it took 48+ hours to make changes to the website and changes were expensive. They also didn’t have backend access to update their catalog or website.